I’ve been writing for money since I was 19 but had not planned on writing a book. Writing is my favorite activity and I have been incredibly privileged to make it my career. But I never aspired to write the Great American Novel, nor felt a book inside me yearning to be released through my keyboard.
I’ve written just about everything else: newspaper and magazine articles, executive speeches, business white papers, booklets and brochures, opinion survey analysis, legislative testimony and, more recently, web content. I have been the editor of more than a dozen corporate magazines and newsletters and enjoy editing nearly as much as writing, especially when I can help writers bring out the best in their work.
So when my neighbor asked me for help with a book he was writing I agreed to take a look at it. He had known a World War II veteran who had survived a Japanese POW camp and made a deathbed promise to write the guy’s story. My neighbor had been working for years to sift through interviews and family memories, had researched military records and was working on a rough draft of the narrative.
I know a good story when I see one and accepted my neighbor’s invitation to sign on as co-author nearly a year ago. I edited my neighbor’s draft, added more research and writing and helped shepherd it to publication. The project was mind candy for me, and in the process of collaboration we gained a deeper insight into the heart of the story: why this guy survived when so many prisoners of war did not.
The result is Don Jose, An American Soldier’s Courage and Faith in Japanese Captivity. You can read about the book, and the story behind the book, on our website. Our copies of the book finally arrived a few days ago, and we have launched an aggressive marketing campaign that will dominate our lives for a year or two.
It feels a little odd to have my name on something that’s registered with the Library of Congress. I started my career as a newspaper reporter with the understanding that my work would line birdcages in a day or two. Permanence was never part of the deal. All the trees I’ve killed over the decades have long since been recycled, and much of my more recent work (such as this blog) exists only on the Internet as bits rather than atoms. Now I’ve helped create an artifact that may outlast me. People are even asking me to sign it.
Promoting something I’ve written is another new experience. I’ve learned a lot about book promotion from my daughter, the semi-famous author. I’m generating publicity, and my co-author and I are organizing book signings and working our networks. I’m getting accustomed to promoting the book shamelessly to everyone I know. And I’m trying not to obsess about the book rankings on Amazon.
Solar power
I think solar power is a great idea. Free electricity: how cool is that? I’d love to use it at home because my house is an ideal solar site:, with a big flat roof under a New Mexico sun that shines 300-plus days a year.
Problem is, it’s too expensive. The last time I checked, converting my house to solar power would require an investment of tens of thousands of dollars. Even with the savings on utility bills and all those tax credits, it would take as much as a decade to recover my costs. I could break even about the time they wheel me off to a nursing home.
I suspect that one reason why solar power is expensive is because solar equipment still lacks the economies of scale needed to make it affordable. The more of something you manufacture, the lower the cost of each unit. That’s why many things that used to be expensive, like flat-screen TV sets and cell phones, are now available at WalMart.
Solar energy is still overpriced despite years of government subsidies. At this point the biggest reasons to go solar are noneconomic: ecological guilt and government mandates. My utility company offered me a deal a couple of years ago to pay a voluntary surcharge for the assurance that some of my electricity would come from renewable sources. Seriously? My bills are likely to go up anyway because of government mandates that utilities use more solar and wind power. Forcing us to pay more for something because it’s good for us is not a compelling strategy.
The telecommunication industry faced a similar dilemma in the 1990s. Fiber optic cable was many times more efficient than copper cable, but the stuff was expensive. That was frustrating to telcom executives who wanted to convert more of their networks to fiber but could not justify its cost. Ameritech solved the problem by offering long-term, large-scale contracts to suppliers who could offer fiber cable at a price comparable to copper. Suppliers jumped at the deal because the long-term contracts enabled them to expand their manufacturing volume and achieve lower costs.
Government programs to encourage renewable energy may be falling short because they tend to focus on subsidizing manufacturing and creating artificial demand without reducing costs. There is a lot government can do by focusing its efforts on the areas where government is most effective.
It makes sense for the government to fund research, because research grants and subsidized national laboratories can perform more basic research and development than most private companies can afford.
Government also can create markets in its role as the biggest customer in the country for practically everything. Instead of paying companies like Solyndra to build luxurious factories in expensive locations, I’d like to see the feds announce a program to spend, say, $500 million a year for the next five years to convert government buildings to solar power and award contracts to the lowest bidders.
Companies with the winning bids could then raise private capital to build factories, with investors looking over their shoulders to ensure that the companies are managed prudently. The likely outcome is that a lot more solar panels would be manufactured and, as a result, costs would go down. Not only would the government get something for its money (for once), but solar panels would be more affordable for the rest of us.